RECITAL BY DESIGN®
A recital planning system for dance studio owners who want stronger retention, happier parents, and a better-planned season.
Recital By Design® helps dance studio owners plan short, purposeful performances for preschool through Grade 2 using a Backwards By Design approach. Instead of starting with costumes, music, or last-minute choreography, studio owners begin with the desired outcome: confident students, satisfied parents, clear curriculum goals, and stronger fall retention.
Design the recital. Retain the family. Grow the studio.
What It Is
Recital By Design® is a planning seminar and studio growth system for dance studio owners, directors, and early childhood faculty teams. It focuses on creating Mini-Vents® — short, age-appropriate recital experiences for preschool through Grade 2 that include approximately ten routines and are planned around curriculum, parent experience, and retention.
Who It Is For
This program is designed for:
Dance studio owners
Studio directors
Preschool and early childhood dance teachers
Faculty teams planning the next season
Studios that want better retention after recital
Studios that want shorter, more organized children’s performances
What You Will Learn
1. Profitable Retention Strategy
Learn how to use your recital as more than an end-of-year show or early fall. Your recital can become your strongest parent loyalty and re-enrollment opportunity.
2. Know Your Demographics
Understand what today’s preschool and elementary dance families need, expect, and value.
3. Backwards By Design Planning
Begin with the outcome you want, then build the season, curriculum, music, choreography, parent communication, and recital experience around that goal.
4. Props, Formations, and Choreography
Create age-appropriate routines that are simple, organized, and successful for young dancers.
5. Early Childhood Through Grade 2 Support
Plan performances that match the attention span, developmental level, and learning needs of young children.
6. Marketing With AI
Use simple AI tools to help create recital descriptions, parent communication, promotional posts, and follow-up marketing.
3-Hour Seminar Schedule
Part 1: Recital as a Retention Strategy
Why the recital should be your best marketing event of the year.
Part 2: Understanding Young Families
What preschool through Grade 2 parents are really looking for.
Part 3: Backwards By Design Planning
Start with the end goal, then build the curriculum, lessons, music, and choreography.
Part 4: Mini-Vents® Structure
How to plan a short ten-routine performance that feels organized, professional, and age-appropriate.
Part 5: Props, Formations, and Choreography
Practical ideas for making young dancers successful on stage.
Part 6: AI Marketing and Parent Communication
Simple ways to promote the event, explain the value, and encourage re-enrollment.
Part 7: Studio Planning Time
Owners begin outlining their own recital plan or Mini-Vent® structure.
Last session is devoted to learning about American Sport Dance Games ownership for profit
There are limited dates available in August. Attendee fee is $147 per attendee and includes a 2-year membership in the American Association of Dance Instructors.
Commissions are given, based on attendance, to those studios who wish host and are able to accommodate 12-15 attendees in addition to their current faculty as listed on the studio's current website.
SUMMER 2026 DATES ADDED BY REQUEST:
Wednesday July 29, 2026
Wednesday August 19, 2026
PLEASE TEXT TO 781-742-3173 FOR MORE INFO
